T-shirts are in everyone's wardrobe, they have long become an essential attribute Everyday life. Demand for a product cannot be called seasonal, as people are constantly interested in them. Starting a t-shirt business is a lucrative business that often doesn't cost much.

Format selection

First of all, you need to decide on the format of the store. For example, it could be a store selling women's T-shirts. different type: sports, everyday, polo.

T-shirt example #1

And in the development perspective, you can make an item for printing on T-shirts. It all depends on the initial capital and the end user. To do this, you should analyze the market in advance.

As for the purchase of goods, there are several options. Some entrepreneurs go the simplest way - they buy goods in China and sell them in Russia at a premium.

But there are also Russian brands from which you can buy goods at affordable prices, and we are sure that the quality will be better in this case.

For example, wholesale women's t-shirts can be purchased here: https://www.shilco.ru/catalog/futbolki_i_mayki/. These are trusted partners who always have a wide range and a large size range of goods.

Market analysis

If you approach the matter correctly and develop your strategy, then you can ignore competitors. Consumers are attracted by unique and high-quality products. And if everything works out for you, a small interested audience will appear in the first months.

To get started, familiarize yourself with the range of competitors, pay attention to prices and other features. Try to understand what is missing or what is superfluous and come up with a unique product.

Also, marketing research will not be superfluous to make it easier to determine the price segment of the audience and needs. All these are an important part when opening a T-shirt shop.

Product range

Most stores sell generic t-shirts, so if you decide to go this route, be prepared for some high competition.

The best option is the sale of branded products or independent production goods with interesting prints or other design.

T-shirt example #2

The popularity of the store directly depends on the unusualness and uniqueness of the assortment.

To debug own production original t-shirts, you will need skills in the field of graphic design.

It is also possible to hire an employee to handle this, but this will incur additional costs.

It is better to compile a catalog of images and provide it to the consumer.

So the person himself will be able to choose the color of the T-shirt, the picture and its size. That being said, it is important to find a wholesale supplier of unprinted t-shirts.

Do not forget that opening a store that specializes in selling only T-shirts will require the creation of a wide range of models and sizes. A poor assortment will not interest buyers. Most often, retail outlets sell other clothes in addition to T-shirts.

Retail or Internet?

Between normal retail and selling through an online store there is a significant difference.

If necessary, both options can be combined.

T-shirt example #3

For a regular store, you will need to find a favorable location and hire qualified employees.

Also, indoor environment plays a big role.

Among the disadvantages of such trade can be noted the cost of rent, maintenance and repair, as well as wages employees.

If you sell T-shirts in an online store, then there are many more advantages.

You do not need to spend money on paying rent, you can also not hire anyone and do the implementation yourself. Another plus is the wide geography.

Orders are easy to send by mail to any corner of the world.

Income

Profit directly depends on which store format is chosen. Many people buy T-shirts in bulk and sell them at a 100% markup. When selling goods with your own print, the margin increases significantly.

A T-shirt without any patterns costs an average of 100-200 rubles. After applying the print, the price may increase by 5 times or more. But such a store will initially require a certain budget for equipment and expendable materials for print.

So if you have a small start-up capital, you can first implement finished products and, if desired, over time, independently apply a pattern on T-shirts.

Conclusion

For any aspiring entrepreneur, such a business is a great start. You can immediately do without the huge costs of equipment, rent and staff and open a store with minimal investment.

Over time, it is easy to organize the sale of printed t-shirts and earn much more income. Just keep in mind that the cost of doing business will also increase, since the equipment will require maintenance costs. It all depends on your desire, approach and capabilities.

*The article is over 8 years old. May contain outdated information

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Before opening a t-shirt store, there are a number of things to think about.

Target segment selection

At the preliminary stage, it is important to clearly understand the future concept of the store and determine the target segment. The choice of business direction should be based on marketing research and identifying the most promising niches in the market. For example, a store may be focused on selling children's t-shirts, youth t-shirts with bright prints, sports t-shirts, t-shirts for fat people, T-shirts made of natural materials, etc. The success of the business will largely depend on the knowledge of the needs and interests of the target consumers. On this basis, the marketing promotion of the store will also have to be built.

Store assortment

In the T-shirt store, you can resell ready-made T-shirts from third-party brands, as well as sell products with your own prints. But it should be borne in mind that the popularity of the store will depend on the originality and creativity of the assortment. And selling generic products produced in huge quantities in China will lead to the fact that your store will simply get lost in a hundred others.

To bring the idea of ​​​​creating your own t-shirts to life, you must have graphic design skills, or outsource the image development function to a freelance specialist for a separate fee. You can make your own catalog of images and apply them to order from a specific client. If you are planning to create your own T-shirt store with designer prints, then you need to find a supplier of plain T-shirts of various colors and sizes, on which the design will be applied with high quality.

It is worth noting that only T-shirts are rarely sold in the store, as a rule, this is one of the products in the assortment of clothing outlets. But if you focus on the sale of T-shirts, then they should include a wide range of models and sizes (the most popular sizes should always be available).

Choice of store format

You can sell T-shirts through a regular retail store or online. You can also combine work in both of these formats.

The success factors of a retail store include its location, as well as the availability of qualified staff. The interior of the store is also important, which should meet the interests of the target audience. When opening a retail store, the key criterion for choosing a location for opening is the traffic of the outlet. The downside of a retail outlet is the high cost of renting, repairing the premises and paying for the work of sellers.

The advantage of selling via the Internet is the ability to expand the geography of sales, as well as reducing the cost of renting retail space. To organize online sales, you can create your own online store, or sell T-shirts through free electronic platforms (auctions, bulletin boards, catalogs).

In this article, we will consider the question: how to open an online t-shirt store and provide a minimum business plan to start.

Market Features

Thinking about starting your own business? But what to choose minimum investment? There is a great solution - the creation of an online T-shirt store. This type of clothing is quite popular among both young people and older age groups. This wardrobe item is universal and everyone has it. In stores and on the Internet, you can find a huge selection. But even such a quantity of goods cannot satisfy the tastes of everyone and everyone. You can become the person who will create exclusive t-shirts suitable for a specific person or group of people.

Business model

Choosing a business model:

manufacturer

Open IP,
We create our site:

• blog selling group in social networks. At the moment, there are many options for creating your own site - from a professional, or try it yourself through platforms such as Moguta.CMS, etc. For the first time, the simplest platforms will help you out (they require minimal financial investments), later you can transfer your site to a more advanced resource.
• You can also open your online store using special services: https://storeland.ru/, http://www.shop-script.ru/, AliExpress, Amazon.

We expose product samples, describe services and prices, promote with the help of advertising (Yandex, Google, VK, FB, our own page, bloggers, partnerships with sites on similar topics). We receive orders.

Mediator

Agree with the manufacturer on the terms of cooperation. In our opinion, it is better to agree not on a fixed salary, but on a percentage of sales. So the incentive to work is higher.

Dropshipper

Here I advise an affiliate program: you earn on the number of clicks - transitions, or on a percentage of the sale.

The target audience

This niche covers a large target audience: from children to the elderly. Depending on the age and interests of the potential client, the amount for one product will vary.

Teenagers. T-shirts are not only them casual wear but also a means of self-expression. You need to be aware of all the latest in pop culture to know what you can offer them: a print with a sensational movie, quotes, just beautiful phrases (the main thing is that the font is beautiful), popular actors and singers, memes, etc.

adults. This group prefers simple and stylish things. Most often they buy comfortable clothes in casual style. But they most often prefer to give exclusive gifts: a T-shirt with a joint photo, thematic (for example, for a bachelorette party).

The price of a T-shirt will depend on the complexity of its manufacture (material, picture), but usually it is no more than 1000 -1500 rubles. Such affordable prices will attract a wide audience to you.

Major competitors in the industry

Pooblika. This is a well-known store that is more focused on corporate orders. Revenue for 2017 - 10 million rubles. 90% of revenue is corporate orders. 149 thousand rubles - the average bill for corporate orders.
Jamaica. T-shirt printing studio in St. Petersburg. Oriented to the common man and the company. They help with design development, with delivery and offer a wide choice of payment methods.

Find a supplier

One of the most important points. It is necessary to find a supplier who guarantees quality, price and delivery on time. The Internet will tell you this (forums, search engines, word of mouth). You can also use these resources: http://futbolki-opt.maryjane.ru/, https://supl.biz/, http://www.greenv.ru/, http://futboprint.vmayke.org/ . Do not forget to check all the information and carefully discuss all the terms of cooperation.

Find staff

If you are going to sell finished goods, then you will only need one more person - an assistant who will help you organize and develop your business. If you're going to sell custom t-shirts, you'll need a designer. While you are at the start, you will be supported by a couple of people. With the successful development of your business and when you reach a new level, you cannot do without an order processing manager and an accountant. You, of course, can be "one for all", but as you promote the case, you will have to spend more and more time on it. You don't want your life to be lost in everyday work, do you? Therefore, look for capable people and delegate some of your responsibilities to them.

Select payment services

Many people now shop online. To do this, you need to decide on the method: plastic cards, bank transfers, electronic money, payment terminals. The most popular are options 1 and 3. If you have opened your online store on any ready-made platform (in paragraph 3 of the article), you can be calm, because. the creator of the service has already taken care of the security of transfers. If you are trying to connect this service yourself, then you will need a professional who can organize the correct operation of your store.

Prepare delivery

There are several types of delivery: courier, mail or pickup. The choice of how to receive the goods depends on the number of units in the order and on the place of residence of your client.

1. Courier. This may be your friend, you yourself (if the customer is in the same city with you). You can also consider the option of concluding an agreement with a courier service.
2. Mail. One of the easiest and most affordable ways.
3. Pickup. Perfect option, because you don't need to waste your time and money.

Possible doubts

Creating an online store selling T-shirts may seem unprofitable to you for several reasons:

1. There are too many of them already. Remember - there are no comrades for the taste and color (you can add about the size of the wallet).
2. You need to spend a lot of time searching for premises, staff, creating a website. As already written above, modern world simplifies your life as much as possible: you can open your store on a ready-made Internet resource. You don’t need a bunch of professionals to start, it’s enough for you and your desire, well, you can also involve a friend or a more experienced person in the implementation of your idea.

The Internet gives you a huge scope for implementing your own ideas - go for it!

Business Profitability

Starting capital - 340 thousand rubles.
Profit per month - 108 thousand rubles.
Payback period - 4 months.

Question: how to open an online t-shirt store should now become a little more clear. If you have any questions, we will be happy to answer them in the comments.

Many companies (especially start-ups) are now trying to capture their share of the market using non-standard solutions in the fields of communications and time travel. For example, Teespring sells itself and helps sell T-shirts to thousands of partners.

And she does it perfectly - with the help of social media, about six million T-shirts are sold per year! Hundreds of partners of the company managed to earn more than one hundred thousand dollars in 2014, and the income of twenty lucky ones crossed the line of one million dollars.

How can you get rich on t-shirts on the Internet?

In this article, we will look at:

• What is Teespring
• pros and cons
• success stories with Teespring
• detailed case study on earning $400 a week using the same site
• plus a summary

→ Useful article —

What kind of company is this - Teespring?

And how does she help her partners earn? How does making money from t-shirts become a reality?

Teespring developers have created an online platform on the Internet that allows any company or individual to design T-shirts and then sell them. Teespring partners are launching crowdfunding campaigns offering "partner" t-shirts.

You can design T-shirts yourself (without leaving the Teespring website) or use the services of the company's designers. Having decided on the design, the partners indicate the selling prices for them and the minimum number of pre-orders, after receiving payment for which Teespring will start manufacturing them. All issues related to the production of T-shirts and their delivery to customers, the company decides itself. The partner of the company receives his profit at the headquarters of Teespring (USA, Rhode Island, Providence) after the sale of the entire batch of T-shirts “created” by him.

The main pros of an online t-shirt business are:

• high commission - the partner receives an average of 50% of the profit from each T-shirt sold with his design
• Teespring website is a popular English-language resource: people from all over the world buy T-shirts on it every day
• you can sell your own design not only on the usual "men's" T-shirts, but also on women's T-shirts, sweatshirts, etc.
• communication with the client is carried out by the company - the partner is free from solving problems with the delivery of goods, returns, disputes, etc.

The main cons of an online t-shirt business are:

• in order to make a profit, you need to be able to sell more than ten t-shirts with the same design in a certain time - otherwise you will not be paid a cent
• to really make money, you need to design a unique shirt - yourself or with someone else's help

As you can see, there are more advantages

Algorithm for working with Teespring

It may seem to beginners that making money on T-shirts is a complicated and costly business. The simplified algorithm below shows that this is not the case:

1. Register on the Teespring website.

2. Use the tools of the built-in T-shirt editor (or use Photoshop) to design a T-shirt.

3. At one of the steps in creating a T-shirt, you will see its cost. Add your markup to it.

4. Indicate the number of T-shirts you are going to sell (minimum - 10 pieces). Your commission will increase in proportion to the number of T-shirts sold.

5. Enter the number of days you need to sell T-shirts. The average value is 7 days.

7. Start the production of T-shirts with your design.

8. Start working on attracting traffic to the link indicated in paragraph 6 and sell T-shirts.

As you can see, there is nothing difficult in selling T-shirts. You just need to spend a little time to understand the technical details.

Printed slogan "Keep calm! Now it's the chemotherapist's job."

Former hospital secretary Kimberly Springer chose women as her target audience - and did not fail: in 2014 she earned two hundred and thirty-eight thousand dollars from them.

The most popular was a T-shirt with the inscription "She is strong: Proverbs 31" ("She is strong: Proverbs 31"). T-shirts designed for single women also sold well. The inscription on them read: "This girl is still looking for a future husband" ("This girl still dates her husband").

"Niche research - crucial moment”, says Kimberly Springer. You need to find answers to questions like: “What makes them proud of themselves?” or “What is it that women find difficult to get recognized for?”

Teespring is one of the top T-shirt retailers in the US. In 2014, she sold over six million T-shirts. People like Springer and Hsu who made hundreds of thousands of dollars from the company's website - more than a hundred, said Walker Williams, summing up the year. CEO Teespring. In addition, twenty people were able to earn more than a million dollars selling Teespring T-shirts.

Freelance designers like Springer and Hsu are backed by about 300 full-time employees. They are the ones who do all the dirty work for Teespring partners: provide online sales, process payments, produce T-shirts, communicate with customers and handle logistics. The company charges partners about nine dollars for a T-shirt (the price depends on the complexity of the print (pattern) and the quality of the cotton. Partners set the retail price themselves, earning on the difference.

In the company's report, you can see that almost 60% of sales come from social media advertising. It is noteworthy that about 20% of people who bought T-shirts post their purchases on Facebook.

Teespring's success is driven by Youtube star designers. For example, former broker Glyn Williams has sold a million dollar worth of T-shirts since October 2014. Glyn says he's amazed by the success of his Facebook followers.

Sitting at home in the UK, with just a few clicks, Glen was able to advertise his signature "Keep your hands off my gun, Obama" message to his target audience (men over 25) even in the US.

The analysis showed that his subscribers are adherents of the National Rifle Association and regularly visit sites with the rules for carrying weapons.

Glyn also tried to produce T-shirts with inscriptions expressing the opinion of opponents of weapons, but this experience was unsuccessful.

But "with a bang" he sold T-shirts for French emigrants, who are worried that "they will not be expelled from the country by the government," as well as T-shirts for dog owners. different breeds(the leaders were "muzzles" german shepherds and pit bulls, ahead of Labradors and Chihuahuas). Williams spends three hours a day "maintaining" his business, updating his spreadsheet and analyzing revenue and advertising spend on more than 100 T-shirt designs.

As the company's turnover grows, so do its production costs, as well as its advertising costs on Facebook. In addition, the flow of official complaints about the content of the inscriptions on T-shirts has increased.

Their authors are often accused of using sports team slogans, film stills, and copying the design of top-selling T-shirts. Walker Williams says dedicated people at his company are responsible for reviewing all design projects, minimizing litigation and keeping problems out of the way.

Total: In just three years of existence, Teespring has achieved annual sales of six million T-shirts. The main marketing channel of the company is targeted advertising in social networks.

→ For Internet entrepreneurs —

How to useFacebooki made 400 in one week$

I want to offer you a story about an interesting way to make money. You need basic knowledge to get started of English language, creativity and some money.

Case fromLewis Ogden

In a little more than seven days, I was able to earn $400 "starting up" with little money and zero experience. Using my example and the links below, you will also be able to earn at least $1600 per month.

Project

As you already understood, we will earn money with the help of the Teespring.com website.

For those who are not in the subject, this is a resource that allows you to design t-shirts for free, which you can then trade by advertising them on social networks. The T-shirts will be produced by Teespring once you have enough pre-orders.

The beauty of Teespring's idea is that it's simple and battle-tested (using the model of Groupon, a group shopping site).

After registering and creating a design, you will need to specify the minimum number of T-shirts that you plan to sell on pre-orders. The trick is to choose a volume that will provide a normal profit (the larger the batch, the lower the cost of the T-shirt and the higher the income of the partner) and a price that will not scare off potential buyers. Below I will tell you how to use this trick correctly.

How to set up a campaign

Setting up a campaign on Teespring is easy - just a few clicks and you're done! You can start by reading the "How It Works" section of the company's website, but if you're like me, you'll be able to figure out the process for yourself.

One of key points in the business with Teespring, it's T-shirt design. You need to think about this at the very beginning. Personally, I invited a freelance illustrator to cooperate ($15 per hour). In sixty minutes, he produced three designs, so my expenses for it were small. If you know how to work in Photoshop, then you can do without investing in the design of T-shirts at all. I paid a freelancer because I really wanted to start mine as soon as possible.

I advise you not to complicate the design. If you even saw somewhere a beautiful and complex pattern on a T-shirt and thought: “I’ll create something like that too ...” - then take my advice: don’t do it. My experience has shown that T-shirts with complex patterns should be offered to ready-made target audiences (for example, your own large communities in social networks). Do you have such an audience? Then try, but it's better to start with something simpler.

About the minimum number of sales

The more T-shirts you want to sell, the lower their cost should be. Here is an example of my design:

• I used only two main colors (white and black) and a standard design (the more colors you use, the more expensive the base price of the t-shirt will be)
• the minimum sales volume that I set is 30 pieces
• the base price of the t-shirt was $8.3
• selling price set by me - $19.95

The blue box at the bottom is a new Teespring feature (it didn't exist when I created the campaign). It allows you to choose different colors and design styles. Previously, to do this, after launching the campaign, you had to send a request to the company's email address.

Here is the description, I added to the sale page (you can safely use it for your own projects):

• “Your year of birth is 1974? Limited edition "Made in 1974. Aged to Perfection" T-shirts! You can order right now! Hurry up to book while you can!
• The old price is $29.95, but today only, the collectible can be yours for $19.95! Limited quantity! Hurry up!

How to set the best price for a T-shirt

In my case, the price of $ 19.95 was the most optimal. The price range on the site is large, but average price T-shirt is at the level of $20. I advise you to set the cost at a level close to this. $20 is a price that allows you to make good profits and does not look threatening to the wallets of potential customers.

Where to get traffic?

Ads inFacebook

This strategy is based on using Facebook ads and pricing the shirts to make a profit.

Below is an ad that brought me over 50 sales resulting in a profit of $400.

Why did it work? You won’t believe it, but I didn’t think about this ad for a long time) That is, I didn’t modify it in any way after the start of the campaign (except for increasing the advertising budget after accelerating sales (it is defined in the following table)). And yet, the ad worked perfectly.

Targeting

For the 1974 ad campaign, I chose target audience users aged 39 with an upcoming birthday. The coverage of the audience amounted to almost seventy thousand people! Imagine that your birthday is coming up, and suddenly you see such an announcement in your news feed. Powerful thing, agree?

The amount you pay per click matters when calculating the effectiveness of an advertising campaign. If you do not control costs, letting things take their course, you can get a very unpleasant result.

Most merchants consider themselves smarter than others by charging very low CPCs. Believe me, Facebook is not stupid either, it also wants to make money. If your ads have a good CTR, then most likely you will earn and be able to pay for their further display. And this means that “happy and satisfied” will be both earned parties - you and the social network.

I set a daily budget of $10, paying for clicks. So I paid for real referrals from social network to my sales page in Teespring. After letting the ad spin for two days, I checked the statistics. The conversion rate was 7.6. Although it is believed that rates in excess of 5% - good sign, I was looking at the actual result: clicks and sales.

Compare total profit from sales with general advertising costs, and you will understand whether you are "in the black" or "in the red." If the campaign is successful, increase your ad spend to ensure that your ad reaches all 70,000 potential customers. After the first $20 spent on advertising, use the ability to play with numbers and math.

Ad improvement

There are many ways to improve an ad. For example, I could target only male users because men are more likely to buy a black T-shirt than women.

I could also expand the audience a little, but at 70 thousand it seemed to me that the limit had already been reached.

Choosing a picture for the ad, I "swimmed against the current." According to research, CTR ads improve facial images – especially female ones. Many “decorate” their ads with a large red border, trying to make it stand out from competitors' ads.